Samsung still leads in India but it's under immense pressure from Xiaomi
Last updated: Oct 30th, 2017 at 11:20 UTC+01:00
Samsung has long been the market leader in India simply in contempo years, the company has had to put up with intense contest from Chinese rivals. The latest data from Counterpoint Research shows that while Samsung maintained its atomic number 82 in Q3 2017, Xiaomi came very close to topping Samsung'due south smartphone market share in India.
Samsung and Xiaomi deemed for 45 per centum of the Indian smartphone market place in Q3 2017. This is the first fourth dimension since 2012 that the peak two brands have claimed virtually half of the entire market.
Samsung In India
Counterpoint'south data shows that Samsung retained its 23 percent smartphone market share from Q3 2016 in Q3 2017 as well. The company continues to dominate equally it still caters to Indian featurephone users. Samsung has pulled out of the featurephone segment in many other markets.
On the other hand, Xiaomi was one of the fastest growing smartphone brands in Q3 2017. The company made the mid-range segment the fastest growing smartphone segment in India as it contributed to about half of the shipments.
Xiaomi accounted for 6 percent of the smartphone market share in the third quarter of last year. Its marketplace share surged to 22 percent in Q3 2017, a mere one percentage beneath Samsung's.
That'due south not all. Iii of the top five acknowledged smartphones in India were from Xiaomi. Samsung only managed to go one handset – the Galaxy J2 – on that list in the 4th position.
Samsung certainly needs to practise more than if it wants to hold on to its lead in India. If it doesn't, Xiaomi certainly won't demand an invitation to overtake its South Korean rival.
Source: https://www.sammobile.com/2017/10/30/samsung-still-leads-india-immense-pressure-xiaomi/
Posted by: steingurintrat.blogspot.com
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